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About CatsOnly

We didn’t adapt a model.
We built a new one.

CatsOnly exists because the standard of care that Cats receive has never been built around who Cats actually are. We are changing that.

The Story

For too long, Cats have played second fiddle.

Cats represent nearly 46 million households in the United States. They are the most common companion animal in the country. And yet, veterinary medicine, from facility design to clinical protocols to how fear and stress are addressed, has been built almost entirely around dogs.

The result is a Cat that arrives at the veterinary clinic already overwhelmed, gets handled in ways that don’t suit its nature, and returns home with an experience that damages its trust in care. Cat Parents feel it too, and they dread the visit just as much.

CatsOnly was founded to create something truly different from the ground up, not just another certification or marketing label, but a complete care system. Built by people who deeply love Cats, grounded in feline behavioral science, and intentionally designed to honor and strengthen the unique bond between Cats and their people.

How We Care

“We center the Cat in everything we do and design care and experience around the Cat and Cat Parent bond. We act with intention so every visit feels safe, kind, and clinically excellent.”

The CatsOnly Mission
A black cat reaching its paw toward an outstretched hand

Photo: Humberto Arellano / Unsplash

Our Principles

How we behave, every conversation, every Cat.

Trust
We build lasting relationships grounded in reliability, honesty, and mutual respect. Every Cat Parent, every Cat, and every team member feels seen, valued, and supported.
Serving the Bond
We create a welcoming, comfortable environment where compassion is constant. We embrace surprise and delight, ensuring every experience feels personal and extraordinary, serving the unique bond between Cat Parent and Cat.
Transparency
We communicate openly, clearly, and with empathy. Accountability and collaboration are at the heart of everything we do. Hard conversations are welcome and respected.
Intentionality
We act with purpose and thoughtful consideration, always seeking meaningful innovation. Every decision is guided by one question: will this make things better for the Cat and their family?
Permission to Play
We cultivate creativity, joy, and authenticity in the workplace. Here, it’s safe to take risks, explore passions, and bring our whole selves to the mission.
Inspirational Growth
We’re building a practice built to endure well beyond our original location. Every choice is driven by one question: Will this make feline care better, for our patients and for the profession as a whole?
Leadership Team

The people building this.

A team of experienced veterinary, healthcare, operations, and experience leaders united by a shared conviction that Cats deserve better care, and that building it is how you change an industry.

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Craig Wallace
Craig Wallace
Chief Executive Officer
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Craig Wallace
Chief Executive Officer
Founder and CEO. Decades of experience in animal health, veterinary industry strategy, and executive leadership. Roles at the CATalyst Council and KeraVet Bio. Built CatsOnly to close the systemic gap in species-specific feline care.
Dr. Jason Epstein
Dr. Jason Epstein
Chief Veterinary Officer
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Dr. Jason Epstein
Chief Veterinary Officer
Founder and CVO. DVM, University of Georgia 2012. Deep expertise in feline dentistry, palliative medicine, and the doctor–client–patient bond. Clinical architect of CatsOnly’s Biobehavioral Care Standards.
Scott Maloney
Scott Maloney
Chief Operating Officer
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Scott Maloney
Chief Operating Officer
Founder and COO. Operational strategy and systems thinking across multi-site veterinary operations and experience design. Ensures what CatsOnly promises is exactly what Cat Parents experience every visit.
Kristin Wuhrman
Kristin Wuhrman
Chief Marketing Officer
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Kristin Wuhrman
Chief Marketing Officer
Founder and CMO. Certified Cat Behavior Consultant (CCBC). Deep expertise in feline behavior, Cat Parent experience, and advancing feline health and welfare. Experience architect of the CatsOnly Care Journey™.
Alex Emerson
Alex Emerson
Sr. Manager, Operations
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Alex Emerson
Sr. Manager, Operations
Oversees CatsOnly’s operational architecture, ensuring workflows and systems translate the Care Journey from philosophy into daily practice at every location.
Courtney Schauer
Courtney Schauer
Denver Partnerships & Social
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Courtney Schauer
Denver Partnerships & Social
Leads CatsOnly’s Denver community presence, building the partnerships, social storytelling, and local engagement that connect CatsOnly with Cat Parents across the city.
Advisory Board

Backed by the voices who are redefining feline medicine.

Our advisory board brings the deepest expertise in feline clinical medicine, behavioral science, and veterinary nursing.

Dr. Margie Scherk
Dr. Margie Scherk
DVM, DABVP (Feline)
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Dr. Margie Scherk
DVM, DABVP (Feline)
Past president of FelineVMA. Internationally recognized feline medicine specialist. Board-certified, ABVP Feline Practice. Spent her career advancing evidence-based feline care worldwide.
Dr. Amie Goodrich
Dr. Amie Goodrich
DVM
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Dr. Amie Goodrich
DVM
Dedicated feline medicine specialist and advocate for advancing species-specific veterinary care. Her clinical expertise elevates the standard of care Cats receive.
Dr. Joshua Stern
Dr. Joshua Stern
DVM, PhD, DACVIM (Cardiology)
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Dr. Joshua Stern
DVM, PhD, DACVIM (Cardiology)
Internationally recognized HCM genetics and screening researcher. DVM, PhD. Guides CatsOnly’s cardiac screening protocols.
Mikel Delgado
Mikel Delgado
PhD, CAAB, CCBC
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Mikel Delgado
PhD, CAAB, CCBC
Certified Applied Animal Behaviorist and Certified Cat Behavior Consultant. PhD, UC Berkeley. Co-author of Total Cat Mojo. Senior Research Scientist at Purdue.
Ellen Carozza
Ellen Carozza
LVT, VTS (CP-Feline)
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Ellen Carozza
LVT, VTS (CP-Feline)
One of the world’s few VTS-certified feline practice technicians. SUNY Delhi 1996. Founder, Chris Griffey Memorial Feline Foundation.
Veterinary team caring for a Maine Coon cat
Our Standard

Every Cat deserves a team this dedicated.

Certifications & Standards

Our certifications are the floor, not the ceiling.

Every CatsOnly location holds industry-leading certifications. We then exceed them through our own Biobehavioral Care Standards.

Biobehavioral Care Standards
CatsOnly’s proprietary clinical protocols built on how Cats actually experience stress, fear, and medical care. Beyond any existing certification in the profession.
Cat Friendly Practice® Gold
FelineVMA’s highest tier of recognition for practices that have specifically designed their environment, protocols, and team training to reduce feline stress throughout every visit.
Fear Free Certified Veterinary Practice
Every team member trained in reducing fear, anxiety, and stress in veterinary patients. An industry standard for emotional wellbeing, and our baseline, not our differentiator.
CAETA Certified
Every CatsOnly location holds CAETA certification, ensuring the highest standard of compassionate, evidence-based end-of-life care for every patient.

Come see what a Cats-only hospital looks like.

Cat Parent Hours run Saturdays and Sundays from 11 AM to 4 PM, no appointment needed, humans only.

Visit Hours & Directions Join Our Team